MISSION, VISION & PRINCIPLES

MISSION

My mission is to make a positive difference wherever I can by combining my entrepreneurial spirit, experience and keen business sense with my passion for helping others.

VISION

I work toward being a world-leading impact entrepreneur whose business initiatives go beyond just profits and whose impact initiatives are strategic, sustainable and long-term, supporting projects today that lead to a better, brighter tomorrow for all.

MY GUIDING PRINCIPLES

Good business is doing good

We often disassociate profit-based goals from community-based outcomes but the two don’t have to be mutually exclusive. I believe thatlearning, improving, applying, growing and strategically generating revenue streams is key in increasing the amount of good that can be done, all-round, for ourselves and others.

Get to the heart of matters

Quick fixes are sometimes necessary, but only when you intend to get to the crux of problems. If not, the same issues creep up again, but you also risk the knock-on effect of additional ones too. I believe in getting to the root of problems, and alongside the short term ‘band-aids,’ implementing sustainable solutions, for meaningful, long-term improvements.

Imperfection is opportunity

I don’t believe that there’s such a thing as perfection, and this being true, there are always areas in which we can improve. I believe the key to success, both personal and professional is by seeing each new day as an opportunity to learn, and do more.

There’s no limit to growth

This philosophy is one that I apply on a daily basis and I encourage my partners to do the same. By honing our skills, learning new strategies and developing new ideas, both personal and professional growth is guaranteed. 

We’re in this together

Creating a better world starts with each of us on every level- in our head space, in our homes, in our business and further afield. We all have a role to play not just in our own success and in improving the lives of those closest to us, but in making the world a better place, (and to coin a line from a famous song), ‘for you and for me and the entire human race.’ I’m passionate about helping both individuals and businesses discover theirin this exciting equation, helping them reach their goals for success.

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