Integrity in business seems to be a catch-phrase in recent times, with companies making claims of having a high level of integrity as a way of convincing people that they do! It works for some, but mostly, consumers are savvier and they seek evidence of this integrity, primarily through the facts that back up the …
Honest Advertising – Can You Backup Your Claims? Read More »
So- you want to promote your business, and are confronted with a myriad of suggestions as to what you should be doing, what the most effective marketing strategies are, and where, (and with who), you should be spending your money. Deciding on what the best marketing medium is for you and your business will be …
In the marketing and sales world, your brand is your power… it’s more than your logo or image, or recognising your company name, but rather a collective experience and overall perception of your company, its products and services. When you get to the point where you have brand awareness, and coupled with this, brand loyalty, …
The lifespan of every business will see it encounter clients that may not be a good match. Particularly when you’re starting up, it can be hard to turn down work, but you’ll find that these clients sap your time and monopolise your energy, and can often lead to stressful situations that test your patience, and …
It’s impossible to deny that old-fashioned marketing tools aren’t enough to keep your business afloat and prospering in the rapidly, and ever-changing marketplace that is the context of the times. What’s hot and current today is old news and obsolete in six months or less. By no means am I saying that you can’t use …
3 Top Tips to Help You Keep Ahead in an Ever-Changing Marketplace Read More »
If you’re involved in any role that includes engaging with prospects and promoting your business’s products and/or services, then you’ve undoubtedly come across instances where your lead gives you the ‘cold shoulder.’ Key at these junctures is re-establishing communication, and this article offers some practical tips on ways of engaging throughout the sales process, and …
So, you want to start a business and are wondering where to begin and what it will cost… most would advise that you start with putting together a business plan, and I don’t contest that… you should, but it’s essential that you’re aware that most business plans, including all the research and financials that they …
The Hidden Costs: 5 Key Considerations When Starting a Business Read More »
I am a wholehearted advocate for the use of Virtual Assistants and swear by them. The concept of a VA, (virtual assistant) has really taken off over the last few years and access to skills and expertise has been made easier by online marketplaces like Fiverr, Upwork and People Per Hour. Access is a major …
If you’re an entrepreneur and passionate about what you do, you’ll know how it goes… you have a great business idea, perhaps even one that you have proof of concept for, but now you need funds to take it to the next level. The problem however, is that when you want someone to give you …
This has been changing rapidly, and now, an increasing number of entrepreneurs are starting to use e-books as a method of catapulting themselves into the limelight, using the option to become influencers, and gain a following through sharing of information. The ones who are quite savvy about how they do this, loop the system back …